Innovation in Action

Discover groundbreaking startups from our joint venture program, where cutting-edge technology meets entrepreneurial excellence.

13 Active Ventures
Q2 2025 Cohort
Wheelerz
Accessible Tourism
Hadar Elia

Vision

Wheelerz empowers travelers with mobility disabilities to experience the world freely and confidently. We are building the world's go-to platform for planning, booking, and enjoying fully accessible trips.

Problem & Solution

Problem: Millions of people with mobility challenges face significant barriers when planning travel: fragmented information, lack of transparency about accessi...
Solution: Wheelerz is a community-driven platform that makes accessible travel simple, empowering, and joyful. Travelers can use our AI-powered accessible trip ...

Bunckers
Functional Food
Dor Perez

Vision

To redefine what it means to indulge - by creating high-protein, nutrient-rich frozen snacks. Bunckers helps people enjoy delicious treats that align with a healthy, active lifestyle.

Problem & Solution

Problem: Most frozen treats today are either delicious but unhealthy, or healthy but lacking in flavor and texture. Health-conscious and active individuals oft...
Solution: Bunckers introduces a new category: a high-protein, all-natural frozen treat made without added sugar, preservatives, or stabilizers. Each product is ...

Matana
Second-Hand Digital Marketplace
Omer Mund

Vision

To become the go-to platform for secure and community-driven exchange of second-hand digital assets—empowering both individuals and companies to trade smarter and more sustainably.

Problem & Solution

Problem: There is no trusted solution for buying and selling second-hand digital items. Users face high fraud risk on unregulated platforms like social media a...
Solution: MATANA provides a safe, verified marketplace for trading digital assets such as gift cards and tickets. The platform now extends to a B2B model, enabl...

FabriComm
Printed Electronics on Textiles
Einav Margalit

Vision

To revolutionize the retail and supply chain industries through intelligent, fabric-based technologies.

Problem & Solution

Problem: Traditional methods of inventory management, theft prevention, and customer interaction are limited and inefficient, leading to significant annual los...
Solution: Fabricomm is a deep-tech startup in the field of printed electronics on textiles, aiming to transform everyday fabrics into smart, connected surfaces....

PapinoTies
Luxury Fashion Jewelry
Michal Zaguri Lavi

Vision

To redefine dress codes through bold, artistic jewelry that empowers personal expression at life's most meaningful moments.

Problem & Solution

Problem: Formalwear lacks unique and expressive jewelry options that suit both men and women, leaving little room for individuality in luxury dress codes....
Solution: PapinoTies transforms the iconic bow tie into a piece of gold statement jewelry, crafted with masterful goldsmithing, bold design, and a commitment to...

B-Scooter
Automotive Safety Systems
Daniel Rosenzweig

Vision

Harnessing AI and computer vision to build safer, smarter cities—improving mobility, parking, and micro-mobility safety for both municipalities and citizens.

Problem & Solution

Problem: Cities struggle with inefficient parking management and the growing challenge of unsafe micro-mobility usage. Drivers waste time and fuel searching fo...
Solution: Our system offers two integrated products: A computer vision platform that detects real-time parking availability using city cameras and a safety kit ...

NOFFF
AI-Powered Creative Tools
Neel Brosh

Vision

To revolutionize how designers explore, connect, and develop ideas—by offering intuitive, AI-powered access to surprising and meaningful inspiration from across the web.

Problem & Solution

Problem: Creative professionals are overwhelmed by fragmented content, repetitive platforms, and algorithmic filters that limit discovery. Instead of tools tha...
Solution: nofff helps creatives gather, organize, and explore meaningful inspiration from across the web by uncovering unexpected visual and conceptual connecti...

Tovali
Community-Based Services
Yarom Cohen, Tomer Misk

Vision

At TOVALI, we aim to build a dynamic, accessible, and efficient community for everyday services that don't require professional qualifications. Our goal is to make it easy for anyone to get help from others in their community, quickly and conveniently. At the same time, we provide an opportunity for individuals to earn extra income during their free time.

Problem & Solution

Problem: Many people need help with simple daily tasks but struggle to find someone reliable, available, and affordable. Currently, there is no single platform...
Solution: TOVALI is an app that connects people who need basic services with local community members willing to help—quickly, directly, and without intermediari...

AuraTrain
Fitness Industry SaaS
Amit Kadison, Reuven Kadison, Guy Herzog

Vision

To empower fitness businesses to scale effectively by maximizing client value, reducing churn, and driving sustainable growth — all through a smart and engaging SaaS platform.

Problem & Solution

Problem: Fitness business owners struggle to consistently track their clients' progress and deliver an engaging experience that fosters long-term commitment....
Solution: We provide a dedicated SaaS platform that combines gamification and community-building. Instead of using outdated tools like PDFs or Excel — which are...

Oceaneo
Marine Safety & Freediving Technologies
Yoel Kopelman, Dor Perez

Vision

To redefine personal safety in freediving through intelligent, human-centered design that empowers divers and prevents avoidable tragedies.

Problem & Solution

Problem: Freedivers often dive without adequate safety support, increasing the risk of faint under water (blackouts) and other life-threatening incidents—espec...
Solution: BuddyGuard is a smart, compact safety device for freedivers. It monitors diving patterns and triggers an automatic or manual CO₂-based flotation syste...

Shenzo
Fashion-Tech / RetailNew venture
Sheli Friedman

Vision

To redefine the experience of wearing high heels by combining technology, elegance, and functionality.

Problem & Solution

Problem: Wearing high heels comes at a high cost: pain, discomfort, long-term foot and posture issues, and limited mobility. Still, high heels are a symbol of ...
Solution: Our soles allow women to easily and quickly switch from heels to flats whenever they do not need - or want - to wear high heels. This reduces the amou...

Platypus
Pest Control IndustryNew venture
Gilad Yarkoni, Marina Arshavsky Rosental

Vision

Platypus introduces a fresh approach and innovative formulation technology to the pest control industry with the PlatyForm gel. With PlatyForm, pest control companies will develop new solutions that are more economical, ecological, and efficient.

Problem & Solution

Problem: The time and cost to market of a new pest control product are 12 years and $300 million. It includes long R&D and registration processes. Today, each ...
Solution: The PlatyForm is the first ready-to-use delivery system for volatile bioactive ingredients, including terpenes, terpenoids, pheromones, and essential ...

Armato
Fashion & UtilityNew venture
Ido Sachli, Zion Karsenti

Vision

Founded on the principles of comfort, security, and fashion, Armato creates joggers and trainers adapted for concealed carry.

Problem & Solution

Problem: More than 21 million Americans carry a concealed firearm, yet their daily wardrobe forces an uncomfortable choice resulting with constant adjusting, r...
Solution: Armato has redefined everyday carry with a waistband designed for seamless belt insertion and firearm support. It lets wearers transition effortlessly...